Tip: Choose a Name With Energy. You want a name for your company that clearly defines your brand, that creates interest ... and sells your good or services. Keep this in mind when making your final business name selection.

Trap: Don’t Be Shortsighted. Too many entrepreneurs myopically focus on the launch of their business and rush to pick a name that's just "ok." You’re building a going concern for long term sustainability. Think 5, 10, even 20 years into the future. Your company name shouldn’t just meet your positioning objectives for today, but should keep growth options open in the future.

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